Can Casinos Tighten Or Loosen Slot Machines

Casinos have more slot machines than all of the other games combined. But unlike many casino games, the slots still have some secrets.

The loose slot machine is the slot player’s Holy Grail. Much as King Arthur’s Knights of the Round Table searched Britain for the Holy Grail of myth, slot players search casinos for loose machines. Slot players have formulated many theories about where casinos place their loose machines to aid them in their quest. While a casino can tighten a slot machine, they can also loosen them which is to ensure the slot pays out more often, though in smaller increments. The decision to make either of those changes though, isn’t taken lightly and forms part of the casino’s annual and quarterly business and revenue plan. Casinos can and will tighten machines from time to time, but the decision to do so is not taken lightly, and it’s certainly not done with any type of regularity. Unfortunately, it is far more. With the new computerized machines, the casino can change the odds whenever they want. While they do not go crazy (like changing them every 15 minutes) they watch the payouts and how much they are making very carefully. The slots can be loose at the start of the cruise to get people playing the machines-winners always draw crowds and other players.

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Here’s a list of 15 slot machine secrets the casinos don’t want you to know about.

1. Slot placement isn’t random

Although casinos would like you to think that everything on the floor is placed in a completely random way for ease of access and aesthetics, this certainly isn’t the case.

Every square foot of the casino is analyzed, measured, and reported on by the casino gaming department. Traffic patterns are monitored and value is placed on certain areas of the casino to determine which slots or games to place in that area.

Usually, the highest yield slots are placed in the most popular locations in the casino. On top of this, the most popular slots are also placed in these areas to attract players into the casino to play.

So now you know that those slots that are most prominent and visible are the ones that make the most money for the casino, which means they’re also the most disadvantageous for the player. Head towards the back of the casino next time you want to play slot machines to find a better value.

2. Some slots pay out more than others

Not all slot machines are created equal, and this means they all don’t pay out at the same rate.

Generally speaking, video slots pay out less than classic reel slots. This is because reel slots are cheaper to run and maintain, and aren’t as appealing to the player as the video slot.

Video slots are now extravagant and have pop-culture themes, which attracts more players. Because of this, the casinos can dial down the payout rate.

Alternatively, the classic slots aren’t as popular or appealing anymore so the casinos will dial up the payout rate to attract more players, and subsequently keep you at the slot longer. I suggest you do a bit of searching on the internet about slot payout rates as this information is widely available, particularly for popular gaming locations.

3. The slots club doesn’t exist to reward you

This is one of the biggest cons in the gambling industry. You know how the casinos promote themselves as giving back to the player and rewarding you for your play? This is all a lie.

Now, I’m not saying you won’t get some free play credits, access to promotions, and other comps for being a part of the slot or player’s club, but this isn’t why it exists. It exists to provide the casino marketing department with player data so that they can attract and retain you as a customer.

Yes, that’s right, all the free money and comps you get out of the casino are from the marketing department. They will analyze your play, movement, likes, dislikes, and betting patterns to determine how best to market themselves to you so that you return.

The slots club is a powerful marketing tool, and while it’s always a good idea to join and use your card whenever you play, don’t fool yourself into thinking that this is all done to reward you.

4. You can’t win at slots in the long run

People do win at slots all the time. They have big wins and small wins; the problem is that on a long enough timeline it’s impossible to win.

Slots are manufactured and programmed in a way to ensure that they only pay back a certain percentage of the money that’s placed into them by players. Usually, this is in the range of 70-90% but it can be far worse or better depending on where you’re playing.

No one would ever play if you didn’t win from time to time, so this is also built into the machines. Some casinos don’t want you to know this and in some US states, they don’t even have to tell you what the payout rate is. Fortunately, there are many states that do provide it to players, and I highly recommend taking advantage of that information.

Although it’s pretty common these days for players to know that you can’t win in the long run, some still don’t know, and those that are oblivious to this fact are loved by casinos.

5. Max betting is the best option

This one may seem counter-intuitive but it’s true. On most slots, max betting activates all the bonuses and jackpots and increases your odds of getting lucky and winning, which makes it the best option for players.

Although it doesn’t make too much of a difference, it still creates more favorable conditions for the player. The casinos don’t want you to know this because they want you to bet small and more often at a worse payout rate, which makes them more money in the long run.

One thing you certainly don’t want to do though is max-bet above your bankroll and burn through more money than you intended to. Playing more than you can afford to lose is playing right into the casino’s hands. If you can’t afford the max bet on a slot then drop down in denominations or move to a machine where the max bet is smaller and works within your bankroll.

6. Class 2 slots aren’t really slots at all

Sometimes you’ll come across slot machines that are classified as class 2 slots. These are usually found on native Indian reservations or racinos in the United States.

These aren’t traditional slots like what you would find in Las Vegas. Vegas slots are Class 3 slots and are proper slot machine games.

Class 2 slots are actually pre-programmed bingo games which present a slot face for entertainment purposes. Class 3 slots are usually illegal in the jurisdictions that have these slots bingo games, so game manufacturers and casinos combined their forces to come up with this alternative.

Sometimes you’ll see a small bingo card on the bottom corner of the screen which will straight away tell you that this is a class 2 slot machine. So, be warned, these machines are not slots at all and you’ll be effectively playing computer bingo when you start spinning on these.

7. Video slots pay out less than classic slots

Big fancy video slots will almost always pay out less than classic reel slots. This is because of the fact they’re more entertaining, draw more players and action, and cost the casinos a lot more to run and maintain.

These big machines often take up two to three times the amount of space compared to classic slots and tend to cost the casinos a lot more to keep them running. In order to maximize profits, the casinos will then dial down the payout rate on these machines so they still make enough money on them.

Immersive video slots are a huge moneymaker for the casino, so don’t go in thinking you have the same chance of winning on these compared to traditional old school slots. If you’re looking for better chances to win on slot machines, then stick to the classic slots.

8. Slots are completely random

Casinos don’t want you to know this, but slot machines are completely random in nature. Although they are weighted to pay out at a certain rate, this is still in line with the randomness of results that a slot will produce.

Each spin is completely independent of the previous spin. As an example, if you were to win the jackpot on one spin, then the likelihood of winning the jackpot on the next spin is exactly the same. No previous events impact future events. This isn’t how they work.

Casinos don’t want you to know this because they want you to think slots are “hot” or “cold”, because that will cloud your judgment in respect to how much you play and gamble. This works out better for them in the long run so they are happy for these myths to grow and spread.

9. All of your play is tracked

From the moment you sit down at a slot and enter your player card and cash, every movement you make is tracked automatically by the casino. Slot machines are now networked and have sophisticated hardware and software to track everything you do.

This information is collected, analyzed, and insight reports are developed and delivered to the casino marketing department so they can work out the best possible way to market their casino and slots to you so that you keep coming back and play more. If you don’t want your play tracked then simply don’t use your player’s card, but then you won’t get any casino comps.

In the near future, if it’s not being used already, casino marketing departments will start using security infrastructure to monitor and track your play irrespective of whether you use your card or not. Facial recognition programs will detect you, associate you with a player’s card or create a new player account and track everything you do on a video feed.

This is a bit scary and it shows the lengths casinos will go to. If you play online, everything is tracked under your player account, so it’s easier for online casinos to monitor what you do in this respect.

10. Payout tickets are more likely to be put back into a machine

Over the past 20 years, casinos have slowly phased out cash payouts at slots. These days you’ll likely receive a ticket when you cash out, which you then must take to a cash-out machine or the cage to exchange for cash.

While the casinos will claim this is for your convenience, one of the main reasons they’ve made this change is to disassociate you from the fact you’re holding money. This is similar to what they do with chips on table games.

Psychological studies have proven that people are far more likely to gamble more with a ticket or chips, as opposed to cash. So don’t be fooled into placing your ticket into another slot on the way to cashing out, they’ve done this on purpose. I’d recommend that you always cash the tickets out for cash every time, instead of keeping it for play later.

11. Slot arms don’t exist as much anymore because they slow down play

Back in the day, pretty much every slot machine had an arm, or lever, that you pull to activate the spin. These days it’s much harder to find machines that have these.

While there are a few reasons for this, the main reason and the one the casinos don’t want you to know is because using a lever is much slower when compared to pressing a button. Casinos want you to be playing as quickly as possible when it comes to slots because the more you spin the more the odds move in their favor.

So by having buttons instead of levers the game moves a lot faster. Some may even say they’ve removed the lever so people don’t refer to slot machines as one-armed bandits anymore, but that may just be here-say.

12. Games are designed to be played as fast as possible

As we touched on in the previous secret, casinos want you to play whatever game you’re on as quickly as possible. While one of the main measurements on a slot is the time spent playing, they also want you to play as quickly as possible.

This increases the yield on the machine for the casino, meaning they make more money. Consider this, if you have a bank of widely popular slots which many people want to play, and it takes 20 seconds per spin, that’s quite a lot of time.

If a spin takes five seconds then you’re getting four times the amount of play on that machine which results in much more money passing through. So, all the time the casinos are trying to think of ways to make games happen much faster. They don’t want you playing slowly, so make sure you take your time next time you sit down at a slot. After all, the more time you play the more entertainment value you get.

13. Slot sounds and graphics are designed to make you feel happy

One thing that casinos certainly don’t want you to know about is the fact that slot machine manufacturers have teams of psychologists and researchers that provide advice on what sounds, colors, movements and graphics to use in games in order to make the player feel as happy as possible.

This is both good and bad. Firstly, it’s good if you’re playing for entertainment’s sake and know your limits when it comes to how much money you’re willing to play with. If this is the case then why not play a game that’s designed to make you feel happy.

Secondly, it’s bad when it comes to problem gamblers who don’t know when to stop and are chasing that happy feeling that the games give them. So this is a two-way street; that’s for sure. Casinos probably don’t want you to know this because it isn’t a great look.

14. Sometimes a win isn’t a win

One recent trend on slots is to play a jingle and show an animation showing that a player has had a win; this used to be a good thing and it meant you were making a profit, but not so much these days.

Much to the ire of lawmakers and the regulators, slot machines now play this jingle and imply a win, even when the spin results in less money won than you actually wagered on that spin in the first place. So this is essentially a loss and it’s trying to trick the player into thinking that they won.

Regulators are trying to have this outlawed but it will take some time. So, next time you’re playing don’t be fooled by the animation and sounds and the on-screen advice that says you’ve had a win. Make sure you check how much you ‘won’ when compared to how much you bet, before you celebrate.

15. Major progressive jackpots are played across multiple venues

Have you ever walked past a progressive jackpot slot machine and stared in awe at the huge jackpot which is currently available and is running into the millions of dollars?

If so, then you may not be aware that these slots are actually linked nationwide and the jackpot is played across thousands and thousands of machines and the casinos actually have no part in this prize.

Casinos don’t want you to know this of course; they want you to think that it’s just that machine so that you sit down and play and spin away thinking that you’re the only person who could possibly win that prize at that time.

These major progressive jackpot machines actually take a small cut from each bet you make and divert it to the major jackpot. So you should never play on one of these unless your ultimate goal is to win the life-changing money, and there’s certainly nothing wrong with that.

Conclusion

Casinos are designed to make money just like any business. The slot machines are a big piece of the profit puzzle so the casinos do everything they can to make them more profitable.

Now that you know these 15 slot machine secrets the casinos don’t want you to know you can gamble as an informed player. If you love slots there’s no reason to stop playing, but you should know these secrets before you play again.

In the April issue of GGB, “That Winning Feeling” by Dr. Katherine Spilde and Dr. Anthony Lucas was published, and immediately the editors got deluged with responses. That “Winning Feeling” presented research that showed slot players could not tell the difference between loose and tight slots in several controlled experiments.

The article and the responses simply deepened the ongoing debate that often pits operators versus manufacturers. Operators say they must keep their slots rather tight because of the costs of the slot games (buying, leasing or participation), and manufacturers urge looser slots so players can enjoy the bonuses that result from longer game play.

The following responses from two of the most experienced slot experts in the business—Buddy Frank, a longtime slot director for several casinos, including California’s Pechanga Resort & Casino; and Michael Meczka, a former casino marketing executive and longtime marketing consultant—are a good example of the feedback GGB received about the Spilde/Lucas article.

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Winning With Loose Slots
By Buddy Frank

The debate about slot odds between “stat nerds” and the “on-the-floor” slot operators has been raging for almost a decade. A good example was in the recent GGB article by Dr. Katherine Spilde and Dr. Anthony Lucas.

Sadly, their argument to tighten slots has been winning across the country, and especially in Las Vegas. I think this is a huge error. The irony for me is that while I’m a 30-year “on-the-floor” guy, I’m also a nerd devotee of good statistics. I just don’t think on this topic we’ve found the right stats to use. Therefore, I’m forced to cite experientials and “grandmother” research to argue my points.

Let’s consider the two individual slot machines described in the Spilde/Lucas article: one at 8.01 percent hold and one at 5.91 percent hold. I’ve learned over the years that performance measurements are seldom pure, in that each factor (actual win, theo win, coin-in and handle pulls) can dramatically affect the other.

Imagine you started playing either machine with $100 and lost it straight away with no wins whatsoever (aka the “Buddy Frank Experience”). The house’s coin-in would be $100; the theo win would be either $5.91 or $8.01. The actual win would be $100.

If I were playing a two-coin $1 game, the handle-pull number would be 50. The very next player arriving with $100, but with normal luck, could enjoy hours of play before losing their initial bankroll and have stats that are wildly different, except for the actual win ($100 in both cases). Coin-in could range from $100 to six figures. And theo win would simply be the PAR times the CI. Handle pulls would also skyrocket. A third player may actually leave ahead.

“….if players cannot detect differences in hold percentages, then casino operators may be able to improve game performance by increasing the theoretical hold.”—Spilde & Lucas, April 2017

Those facts bolster the authors’ suggestion that players could have a good or bad experience with either hold setting, and they probably couldn’t tell a tight machine from a loose one in a limited number of trials. So why not try an extreme? If no one will notice going to 8.01 percent; why not jump it from 5.91 percent up to the Nevada legal limit of 25 percent? And, if it weren’t for regulations, why not try 98 percent or 99 percent?

Given current machines’ greater volatilities and hit frequencies (despite tighter slots), I really don’t think you’d notice any difference (except higher profitability) for a certain amount of time if you went to a 1 percent player payback. You know from player data that some folks win, but most loose. As I mentioned above, maybe one player might still win. So 99 percent wouldn’t be that noticeable in a limited number of trials for most folks. Right?

I’m hopeful that most of you said “no,” and instinctively realize that you’d be closed before the end of the year.

Can Casinos Tighten Or Loosen Slot Machines Jackpots

So if you agree, then you’re with me that players can feel a change in odds. But only if it’s big enough and not if it’s small? Or maybe only with time? Those of us in operations who have tightened machines in our careers have noticed that profits do increase right away. But it doesn’t last.

There are some good reasons for this. Citing casino lore: all players have either a “monetary” or a “time” budget, and you can’t change either one. The increase in profits from tighter hold is not because those players on monetary budgets dig deeper. They don’t. They just leave sooner than before. But those on time budgets stay the same amount of time as before, but end up spending more.

In my experience, this “increased profitability” lasts about 180 to 270 days, and then there’s a tailspin. Despite what some analysts believe, our guests aren’t stupid. It takes some time, but players do realize that their money doesn’t last as long or that they are paying a lot more for the same entertainment experience. I’ve never seen a casino survey that doesn’t rank “I feel lucky” as one of the most important attributes for guest satisfaction. Why would you risk that?

“A dollar won is twice as sweet as a dollar earned.”—Paul Newman

Think you could recover quickly once you started to see the numbers decline? You can’t! At least not without a lot of pain and incremental expense. Loosening your tight machines takes even longer to make an impact, and requires massive marketing efforts. In the interim, you’ll get a double whammy of looser slots, but fewer customers as you work to rebuild your former base. Simply put, any decision to tighten machines should be done very, very cautiously. The way back is extremely difficult and expensive.

Again, I acknowledge that the short-term math models are against my simple arguments, but consider some real-world examples. In New York, at the Resort World’s Aqueduct property, the nature of their unique VGM machines gives them one of the loosest hold percentages in the country (4.95 percent in 2015-16). But, I can assure you that anyone, anywhere would kill to have their current revenues. Last year, they did almost $200 million more in slot revenue than all 45 casinos in Reno, Nevada combined.

Resorts World racino at Aqueduct tops in nation in slot machine revenue generating $57.5 million during May—New York Daily News, June 2016

Speaking of Reno, two casinos there have consistently featured some of the country’s loosest odds. Today, the Atlantis and Peppermill properties are booming, while many others in the area (including some large corporate properties) have struggled. It is not a coincidence that most of them have tighter slots. The Peppermill’s numbers are private, but Atlantis trades as Monarch Casinos (MCRI) on NASDAQ. Take a look at their five- and 10-year growth rates in a much tougher market than Las Vegas.

My last example comes from Oklahoma, where VGT’s Class II machines are wildly popular. Everywhere else, these games seldom perform as well as Class III games (where both are allowed). Many say this is because Oklahoma only allowed Class II for years, and so their players developed an affinity for VGT games. While there’s some truth to this, I think an even more important factor is that early VGT machines only offered loose odds. Until somewhat recently, this manufacturer didn’t even make a machine with a hold over 5 percent, even in pennies. Today, many of these loose VGT games outperformed the much tighter Class III games with PARs of 8 percent to 14 percent in pennies.

Finally, in discussions with CEOs of the top slot manufacturers, all expressed private concerns about the trend to tighter slots. Think about that. Their job is to make their casino clients more money, and thereby sell them more machines. If they thought producing games with higher hold percentages was the way to achieve this, they’d be leading the charge. Admittedly, most have succumbed to the demands from many of the larger corporate customers to produce tighter and tighter hold options. But in private, they shake their heads and worry this trend is going to kill the “Golden Goose” of long-term slot profitability.

“….the gambling equipment industry’s largest trade association found slot machine hold percentages have increased a combined 14.5 percent across the nation over the last 10 years while the revenue from the games has grown just 1.1 percent.”—Las Vegas Review Journal, August 2015

So, just because we in the slot world have the ability to temporarily hide our pricing changes from the public doesn’t mean it’s the right thing to do. Even “loose” slots have a strong profit margin compared to almost any other form of retail. And now is an especially critical time to be careful when our guest’s expendable time and dollar budgets are already being attacked by Netflix, streaming music, online games, resort fees, paid parking and grandchildren (that last one may just be me).

You can fool some of the people all of the time, and all of the people some of the time, but you can’t fool all the people all the time.—Abraham Lincoln, 1856 Republican Convention

Buddy Frank is a retired slot operations executive and current consultant with BF Slot Strategies. He can be reached at [email protected].

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Imperfect Experiment
It’s wrong to say slot players don’t notice hold differences.
By Michael Meczka

The article by Dr. Katherine Spilde and Dr. Anthony Lucas in the April issue of GGB makes the claim that slot players cannot tell the difference between varying slot holds. This is misleading. To project the findings of four or fewer test games to a casino’s universe of 1,500-plus games is questionable. Then to imply patrons, across all venues, are insensitive to varying hold rates raises even more serious questions.

Granted, infrequent patrons in non-competitive markets may be willing to play high-hold games, as there is no alternative. But frequent patrons in competitive markets are not willing to do so.

While slot pay tables may not be readily visible, the frequent players know from experience which games provide better price/value, allowing longer play time in the casino on their fixed budget. These players are accustomed to, and accepting of, giving the casino their entire budget on the condition the casino reciprocates by allowing them to play longer.

Can Casinos Tighten Or Loosen Slot Machines Near Me

As you know, we are a research group. We are familiar with similar studies. One was a 12-game evaluation with six games set at 9 percent and six games set at 7 percent. All else was equal, including themes, cabinets, location in the casino and pay tables. The result after 120 days was the 7 percent hold games averaged a minimum of 40 percent more coin-in than the 9 percent hold games.

When the frequent patrons in this study were queried why they selected a specific game in the array, the majority simply replied, “I can play longer,” or “It lets me play longer.”

Consider two patrons, each with a $1,000 gaming budget, each playing max coin of $5 per spin at the same game in the same environment. One game has a theoretical of 8 percent and the other a theoretical of 6 percent. Each game was played until the budget was exhausted with no money remaining to cover a $5 wager.

After 2,489 spins, on average, the 8 percent game has exhausted the budget, compared to the 3,321 spins on average required before the 6 percent game exhausts the playing budget. Assuming a spin every 3 seconds, play time would be 2:04 hours for the 8 percent hold game compared to the 3:18 hours for the 6 percent hold game.

The Pareto Principle, which states that 80 percent of revenue will be generated by 20 percent of customers, well applies to frequent patrons in competitive gaming markets.

There is no doubt these more valuable patrons can certainly tell the difference between two and three hours of average play.

In qualitative sessions that we have conducted, these same valuable patrons lament not being able to stay in play for what they consider to be a reasonable time proportionate to their budget.

This Global Gaming Business article would be a great disservice if casino operators adopt a strategy of higher-holding slots based on a four-game study.

Can Casinos Tighten Or Loosen Slot Machines For Sale

The article states, “Further research is necessary and the results cannot be generalized beyond the parameters of this study.” Casino operators are well-advised not to increase hold until further conclusive research, including in-depth probing with avid slot players, is completed.

Can Casinos Loosen Tighten Slots

Michael Meczka is president of Meczka Marketing Research Consulting, and can be reached at 310-383-5947.